Gift wrap is one of the strangest products we collectively accept.

We buy something designed to be torn open and thrown away within seconds.
We create trash as part of giving someone a gift.

Every year in the U.S., about 2.3 million pounds of wrapping paper ends up in landfills.

At the same time, the fashion industry generates mountains of unused fabric—beautiful materials that were made but never used.

Gimmeback exists to interrupt that cycle.

We turn deadstock fabrics into reusable gift wrap designed to be used again and again. Instead of tearing open paper and throwing it away, you simply untie the ribbon, fold the wrap, and pass it on.

No more buying rolls of paper every holiday season.
No more gifting garbage.

Just beautiful materials, thoughtful gifting, and a little less waste in the world.

Gimmeback — gift wrap worth keeping.